Well it’s not very hard to conceal, I just wear some shorts or lay in bed, or go use the bathroom to make adjustments. I mean sometimes I feel even the 10 mins is over kill and I do 5 mins. It’s really based off of how I feel. Besides if anyone asks why you have a rice sock you can explain I found a remedy for some type of ache and the heat alleviates it. No one will know better.