Enzyte commercials continue

I’m seeing Enzyte penis enlargement pill commercials more than ever. They were sued back in 2004 for false advertisement. Seems like more and more channels are having “Bob” walking around with that goofy grin on his face and waving “Hi”.

Yes, it’s sad to think how many guys believe that crap - and spend their hard-earned money on it.

Bob needs a good ass beating!

Is Enzyte pushing enlargement or just improved erectile function?

They say “male enhancement” so I really can’t say it makes it sound like enlargement but I’m sure they could argue they are pushing erectile function if they needed to.

Wonder how that federal case turned out, or if it is still ongoing?

Good question Mr. Happy. I’ve been under the impression it advertises enlargement, but I had to think about it after you asked that. Perhaps my mind had just assumed it, I wondered. Here’s an article I found.

USATODAY.com - Why is this man smiling? It’s not Viagra

By Rita Rubin, USA TODAY

Smiling Bob, the ever-grinning pitchman for Enzyte.

If you’ve watched CNN, ESPN or a few other cable channels lately, chances are you’ve seen "Smiling Bob" pitching the pill that supposedly induced his silly grin. It’s called Enzyte, and it allegedly increases penis size. But don’t confuse Smiling Bob’s pill with that preferred by another smiling Bob — Viagra pitchman Bob Dole, that is. Despite its official-looking logo, complete with an impressive Latin phrase (more on that later), Enzyte is no Viagra. It’s not even a prescription drug.

Read more below

Enzyte is the latest in a long line of potions and devices that capitalize on men’s insecurities about the size of their genitalia. But it might be the first to break out of the back of men’s magazines and the Internet and into popular television.

What is Enzyte?

Tribulus Terrestris. A plant found in Australia, Asia, Africa and North and South America that is a natural testosterone stimulant.

Yohimbe Extract. An African evergreen, yohimbe is an aphrodisiac used in the treatment of impotence.

Niacin. Needed for proper circulation and is involved in the production of sex hormones, including testosterone.

Epimedium. An important supplement in Traditional Chinese medicine. A leafy plant, it has long been used to treat erectile problems, to improve libido and to restore sexual vitality.

Avena Sativa. Avena Sativa is rich in vitamins and has been shown to stimulate genital organs.

Zinc Oxide. Zinc is essential for many body functions and is part of more than 200 enzymes in the body.

Maca. An annual grown in Peru, animal studies have shown that Maca creates increased energy and stamina in sexual activity.

Muira Pauma. A native shrub of Brazil, it has long been used to improve libido and increase sexual potency.

Ginkgo Biloba. Increases arterial blood flow which has a beneficial effect on sexual function in men.

L-Arginine. An amino acid shown to improve erections.

Saw Palmetto. Used to treat prostate health problems.

Other ingredients: Gelatin, rice bran, oat fiber, magnesium stearate, silicon dioxide.

Source: Lifekey Healthcare, Inc.



For that, says Mark Blumenthal, executive director of the American Botanical Council in Austin, Enzyte can probably thank Viagra. Since Viagra, the first pill to treat impotence, came on the market in 1998, he says, "we’re getting used to the idea of marketing products for improving male performance."

But do they work? While some of these herbs have been used for centuries, clinical trials are lacking. In such scientific studies, men would be randomly assigned to receive either a placebo or the herb in question.

The folks who market Enzyte offer up their "Independent Customer Study," which involved mailing a questionnaire with the product to 70 men.

According to a company brochure, the most-improved volunteers reported that the length and circumference of their erect penis increased a total of four inches.

"It makes no sense medically," counters Dallas urologist Kenneth Goldberg. There’s no way that increasing blood flow to the penis, as Enzyte claims to do, will actually increase its size, he says.

"Unfortunately, guys are just preoccupied with the thought that their penises are small," Goldberg says. "They have all kinds of psychological issues over it. It’s very easy to play on that weakness."

Apparently so. Enzyte has been so successful that two more Smiling Bob commercials are set to air later this year, says Steve Warshak, founder of Lifekey, a Cincinnati company that sells the product.

A typical Enzyte customer, Warshak says, is between 30 and 55 years old, "probably a little higher income. You know, your golfers and your Bimmer drivers."

That’s not surprising, considering that a month’s supply — 60 capsules — costs $99.95. In the past two months, Warshak says, 21,400 men were repeat customers, ordering online or by calling Lifekey.

Now about that supposedly Latin phrase in the product’s logo: suffragium asotas. Warshak translated the phrase as "enhanced sexuality."

Rhett Martin, a teaching fellow at Harvard University’s classics department, says Enzyte’s makers might actually have meant suffragor asotis, a grammatically awkward way of saying, "refuge for the dissipated."

I can remember when old Steve showed up at PE Forums trying to push this crap when it was new to the market.

I bet even if you roast his weiner on the grill he’ll still be smiling from all the enhancement. That smiling bastard needs a bat across the teeth.

Wonder if we can talk gerry into doing a “roast” cartoon of Bob?

I wonder if the commercials are worded differently now? They are paying/paid the 2004 lawsuit, but the ads continue.

Enzyte | Collateral Damage

Archive for the ‘Enzyte’ Category

“Male performance enhancing” pills don’t work? Next you’ll tell me Barry Bonds took steroids…
Posted by collateraldamage on 8th March 2006

So P&G ain’t the only ones being sued for bogus ads. The makers of the “nutraceutical” Enzyte, whose cheesey-yet-amusing euphemism-filled ads for “male performance enhancing” pills feature Smiling Bob and his off-camera boner, are paying $2.5 million to settle a multi-state suite about unsubstantiated claims and automatically billing consumers for products they never requested.

Steve Warshak of Cincinnati and five dietary supplement firms he owns — Berkeley Premium Nutraceuticals, Inc. and four subsidiaries: Boland Naturals, Inc.; Lifekey, Inc.; Wagner Nutraceuticals, Inc.; and Warner Health Care, Inc. — agreed to the settlement with the Attorneys General of 18 states and Washington D.C. Anybody sell a “male wallet enhancement” nutraceutical?

2.5 million? They got off cheap. Would have been nice if that attorney that is a member here would have posted an update on this. Wonder what his cut was?

The yohimbe Arginine mixture does promote erections. All the other stuff can also help with arousal. Zinc is always useful.

Will it grow your cock? Sure. From flaccid to erect. Beyond that… sue them.

They don’t explicitly say that they are offering penis enlargement, but it is certainly implied by a few of the commercials including the one with his swim trunks falling off in the pool.

I think they can get away with their ads legally, but they are certainly not making any attempt to be honest advertisers.

Funny, I’ve been trying to come up with a punch-line for that smug little prick, but nothing so far.